Instapress is an enterprise platform for managing news & related media built with social features from ground up. It brings together a set of applications for enabling content management & social interactions using unified content & community management tools. The platform has been built with the growing needs of the next generation reader/subscriber community and easily integrates with an existing infrastructure.

The challenge for newspaper publishers today is to capitalize on the highly active and growing online readership and translate their increasing engagement into revenue.

Instapress lets your readers build communities around your brand and helps you penetrate their networks. Today with advent of social activity on Internet, every reader is a potential distribution channel.

Empower your readers by giving them tools to participate in generating news, information, views on the political and social processes. Help build the awareness and capacity of marginalized communities to practice citizen journalism by adopting new media technologies through Instapress.

Citizen Journalism modules comes as an add-on components that can be switched on various channels where you want user participation to take place.

Instapress keeps people over pixels. Every user is different. The activity and engagement level of each user varies. It's a challenge to identify potential users who are emerging as a driving force for your community. Instapress solves it by identifying community leaders. It understands the overall impact of user's actions, keeps a right balance between quality and quantity participation, and how a particular user's behavior is bringing more value.

Our User behavior metrics enable brands to tap the pulse of audience in real time and hence empowers you to take effective decisions with highest probability of success.

Instapress integrates seamlessly into online communities to cost-effectively analyze consumer actions and let their most valuable behaviors shape your future in the right direction. Instapress deeply involves your audience allowing you to explore and exploit the right possibilities driving your brand on a revenue-generating path. The 360-degree view of major trends allows you to re-invent at the right time and meet your users' needs dynamically.

A powerful Instapress Recommendation engine framework puts your audience straight in the driver's seat by offering them content as per their taste, irrespective of the enormous influx of content you are offering. It intelligently filters and gives your consumers more value out of the time they are spending exploring content on your site.

The Recommendation engine understands your audience depending on their actions and suggests more targeted content. It uses the power of the community to recommend content of interest directly to the target audience and that too in real time. It empowers your audience to easily discover popular stuff without having to extensively search the archives. Instapress' end-user functionality and tools allows consumers to interact with the content in multiple ways and enhance its value by rating, commenting, collaborating, and more. The history of this activity helps Instapress compute and recognize similar interest groups and connect them creating communities.

All this tremendously increases consumer engagement. Moreover, it smartly connects the most relevant advertisements with the right potential customers ensuring high-quality returns.