Instapress employs the concept of newsrooms and desks. Every publication can have one or more newsrooms, which again can have one or more desks. Multiple staff can be assigned to a single desk.
Newsroom Convergence - A newsroom can be reused in different publications and similarly a desk can be reused in multiple newsrooms. This greatly increases the productivity by maximizing reuse of various resources.
Moreover, the story is routed through desks and absolves any kind of bottlenecks that may arise due to absence of a specific staff or overload of work.
Different publication layouts can be maintained for publishing on various platforms like print, online, mobile, SMS, newsletter, etc. This not only saves time by taking out the need of creating stories for multiple platforms, but also gives your readers the best experience for the device they are consuming it on.
Instapress also gives you a powerful simulator to visualize the content on various output channels like mobile handsets, online portals, print, etc in real-time. It helps content creators check the final output on all output channels conveniently and make modifications accordingly.
Instapress provides a multimedia rich asset repository for easy and quick searching of assets. The assets can be retrieved in any format from XML, HTML, PDF and JSON for quick delivery. Assets can also be shared across publications and can be embedded into any story.
No need to buy separate systems for different publications. A single Instapress instance can work across different publications on multiple domains. Different publications can not only collaborate with each other but can share their assets across newsrooms.
Instapress virtually requires no training and provides a familiar and customizable work environment. Intuitive workspaces are tailored keeping individual requirements giving more power to users. Users can create custom search, simply drag and drop to add content, view and sort different content types from user-friendly interfaces while quickly working on and managing assignments.
Content can be searched and pulled from various sources like wire services and external sites. This content can be converted into assets for common use across other newsrooms. Assets stored in Asset Repository can easily be searched and reused on any number of newsrooms you have.
Different publications and newsrooms can collaborate on a single dossier through shared assignments. This facilitates a collaborative environment without giving away the integrity of a particular publication or assignment.
Gone are the days when your newsroom was struggling to align itself with the presence of your staff in different locations. Today with Instapress, your newsroom can be virtually working from different time zones and departments. You can build your team with the right skill sets required without considering their locations.
Your staff can easily collaborate with each other, your editors can monitor every staff in real time and reports can be generated every minute from a single system.
Instapress also comes with a state of art ad optimization technologies which automatically increases ad impressions for highest paying advertisers.
Instapress machine learning algorithms and decisions are made in real-time based on learned pricing behaviors and dynamic pricing data delivered from ad networks. Our Ad Price Prediction technology decides, in real-time, which ad network is best able to monetize your internet real estate.
